Use sound to your advantage
Academia and Innovation
I’ve always been interested in how emotions shape the choices we make which is why at university I wanted to do a research paper about it. Therefore after numerous conversations with my supervisor we decided to research sound and music, which is how I discovered sonic branding.
That was my favourite year at university as I finally found my passion and also discovered how underutilised sound really is. Humans behave, act and make decisions based on how we feel so if someone can play with your emotions that means they can manipulate you for their benefit.
